Art Direction
In my pre-PD life, I provided art direction on a variety of projects, from website redesigns, to content creation, to total brand overhauls. Here’s a sampling of my work.
While at Avenue, I worked with a team to completely overhaul TransUnion’s brand. This included everything from the logo, photography, print, and web. This is our highlight reel.
For the launch of Craftsman’s line of smart products, I designed a promotional website that showcased how a garage door opener, lawn mower, or tool chest could be connected to a user’s phone.
Whirlpool’s sister brand, Amana, was struggling with their social media presence. In a new brand initiative, I created fun, engaging content that included stop motion video, animation, and illustration. New content resulted in a 139% increase in engagements and a 375% increase in organic reach.
